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Business Spotlight Series: Conte's Bike Shop

It all started in Newport News, Virginia in 1957 when a hard-working machinist at a nearby shipyard opened a small, neighborhood bicycle and repair shop. Charles R. Conte, Sr., son of Italian immigrants, ran his shop based on his love of bicycles and his vision of providing personal service and top-quality products that he could personally guarantee.


More than 60 years later, that passion for cycling and commitment to customer service remains a top priority. While Conte’s Bike Shop is a newer addition to the Town Center business family, opening in August of 2021, it has quickly developed a reputation for personal service and providing a one-of-a-kind buying experience for customers.


“We saw a need as an organization to help cyclists in the area have more options” says Store Manager Gerald Greene. “We are happy to provide that with the six different bicycle lines we have in our store.”

In addition to their lines of bicycles, Conte’s provides comprehensive repair services on a variety of bike types. “We do everything from helping the first-time buyer all the way to your high-end road bikes”, says Greene.


Greene, a long-time Kennesaw resident, found his homesite while on a bike ride in the area. Since then, he has seen many changes in Town Center and in the cycling community. “We’ve seen huge growth in the last 30 years. You used to have to go to North Georgia to mountain bike, but now with all the trails that have been built in the area, it has really opened up cycling as transportation and recreation.”


Not only has the area seen a rise in recreational biking over the last few years, Greene says that many Town Center ebike commuters find their way into his store. Given Town Center’s easy access to groceries, retail, and restaurants, it only makes sense that residents, commuters, and visitors are choosing to navigate the area on two wheels.


So if you are interested in purchasing a new bike, looking for repair services, or just have questions, we recommend heading to Conte’s Bike Shop.



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