Bikeshares Connect People, Neighborhoods and Destinations

With Effective Metro Transit Still Years Away, bikeshares Offer Flexibility and Accessibility—Right Now

Everyone in metro Atlanta knows transportation issues are complex. Recent municipal agendas have included regional transportation opportunities, but it will take time for long-term solutions to be fully funded and implemented.

bikeshare programs, however, have already proven successful in metro counties. In Cobb, the Town Center CID, Kennesaw State University campus, city of Smyrna, and the Cumberland CID have seen residents, students, visitors and employees utilize bikes for healthy recreation, affordable activity and a flexible transportation solution.

Bikes are one of the easiest ways to travel and explore, and bikeshares offer greater accessibility within local neighborhoods. So why aren’t we using bikes to go even farther?

Let’s look at the everyday benefits of bikeshares and the potential of a regionally connected system!

bikeshares offer a chance to:

Use a Different Mode of Transportation

The world is not moving completely away from cars anytime soon, especially in the near-dependent metro Atlanta market. Ideally, bikeshares should be just one component of a broader transportation network.

Urban mobility often leaves gaps between transit methods, which district planners refer to as “last mile-first mile trips¹.” bikeshares offer a perfect solution for these spaces because they can connect each leg of your journey and make your everyday travel options more flexible. You may carpool to lunch one day and ride a bike home, or you may bike to transit every day for work. Within a comprehensive transportation system, you have more options to go carless, which makes the roads less congested2.

Choose a Healthier Way to Get Around

Bikes are a healthy, low-impact and fun way to travel. There are numerous benefits to personal health—plus, riding is an environmentally friendly option. When bikes are readily available, people choose to ride instead of taking unnecessary trips by car, which reduces vehicle emissions and fuel consumption.

Studies show that biking can even make you more efficient at work. You are more personally productive if you can make exercise a part of your workday as opposed to solely during leisure time1.

Spend Less, Share More

A huge draw to bikeshares is that they are affordable and accommodating. They remove economic and equitable barriers, and they offer quality mobility option for the nearly one-third of Americans who don’t drive³. Between the rising costs of cars, gas, tolls and parking, more people are looking for alternatives to driving that are easier on their wallets. The bikeshare solution serves our modern share economy, allowing individuals to rent bikes on an “as-needed” basis without the costs and responsibilities associated with ownership4.

Make Streets Safer

There is strong evidence that bikeshares improve the safety of all bike riders. They encourage additional cycling, which increases visibility and normalizes the presence of bikes on crowded corridors. NACTO’s new analysis of bikeshare equity asserts a positive feedback loop between bikeshare, the creation of protected bike networks and overall cyclist safety5. When more people ride bikes in a specific area, bicycling and walking infrastructure improvements follow, further reducing the risk of riding. For the past decade, the Town Center CID has prioritized comprehensive paved trail networks so that riders have appropriate infrastructure for an easier and safer ride.

So, what do you think? Would your community benefit from a bikeshare?

The Case for Regional Connectivity


Existing bikeshare Systems in Cobb

When it comes to transportation (not to mention recreation and safety), the most effective thing district planners like the Town Center CID can do is provide options. According to a survey by Cobb Forward’s Comprehensive Transportation Plan, metro residents think regional priorities should be to enhance mobility in a cost-effective way. bikeshares are a relatively inexpensive, immediate step towards regional connectivity and transportation flexibility.

A regional system represents the next level of bikeshare success for metro Atlanta. With bikes as a shared resource, communities will attract both people and dollars. Ever take one of those hop-on/hop-off city tourism buses? A large-scale bikeshares offers the same self-serve functionality.

The Town Center CID’s nonprofit partner, the Town Center Community Alliance, manages the bikeshare program in its district. It represents part of the Alliance’s creative placemaking efforts, which include public amenities that attract investments and tourism. Each bikeshare station is set up where there is evidence of need and activity. Then, as a user, you log in to your local program to rent a bike.

One challenge with the bikeshares in metro Atlanta is that each system operates independently. Therefore, you are limited to using a bike primarily within its home district, limiting extended riding. After all, it doesn’t make fiscal sense to rent a bike in Smyrna, ride it to Marietta for your commute, and pay for the rental all day just so you can ride back when finished. This negates the point of bike sharing, which is to rent only for the time you use the bike.

In July 2019, Cobb County passed an ordinance allowing bikeshare companies to operate within the county, so we can expect more districts and municipalities to start adding their own bikeshares. This event opened up the mobility option to the entire county and in turn, the opportunity to connect our separate sharing systems into one combined regional system. With an integrated bike network, Cobb County could allow riders to take fluid trips without having to switch systems or bounce between stations.

The Town Center CID currently has six bikeshare stations throughout its six-square-mile district, and its next expansion goal is to further connect with adjacent communities. The Alliance invited Zagster, who operates all six Cobb bikeshare programs, to analyze and present the possibilities for a larger program. We have brought together our neighbors—two CIDs, nine cities and a dozen unincorporated neighborhoods—to discuss how this extension program will benefit the region as a whole. Combining bikeshare systems will enhance regional connectivity, facilitate new fruitful partnerships and create a brighter future for the county.

Whether you are a user or an owner, bikeshare programs offer an easy, efficient and affordable travel option. By connecting them regionally, we can all go farther than ever before. Making bikes a viable, visible transportation option helps get more people out of their cars. When this happens, roadways become safer, less congested, and more environmentally responsible. Plus, bikes are great for increasing access within and across communities, which also benefits local business owners. With all of the many benefits, it’s easy to see how incorporating bikeshare programs and connecting them regionally will help our Atlanta communities thrive.
  1. Ariana Hendrix. The Economic Benefits of Bike Sharing. May 18, 2017
  2. The Benefits of bikeshare Are Huge And Varied. Melanie Curry. Dec 2, 2015
  3. Rails-to-Trails Conservancy. Trails & Greenways: Advancing the Smart Growth Agenda. Hugh Morris. September 2002
  4. Martin LaMonica. The global bike sharing boom—why cities love a cycling scheme. The Conversation. February 12, 2016.
  5. National Association of City Transportation Officials. Equitable bikeshare Means Building Better Places for People to Ride. NACTO bikeshare Equity Practitioners’ Paper #3 July 2016.

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